Brand / Brand Book

Acme Co — Brand Book

In progress 5 of 6 sections complete · Updated June 18, 2026
6
Total sections
5
Sections complete
18
Defined tokens
v1.0
Current version
Mission
Clarity is the product.
01
Essence
Mission, values, and what we stand for — the why before the what.
3 principles Done
02
Color System
Five values, one accent. Scarcity makes color meaningful.
5 tokens Done
Aa
Inter · 100–900
Display · Title · Body · Label
03
Typography
Inter exclusively. Weight and size build all hierarchy.
6 styles Done
04
Logo
Wordmark only. Lowercase, 800 weight. Clear space rules.
2 variants Done
On-brand
"Your site is live in under a minute."
Off-brand
"Our revolutionary platform empowers rapid deployment."
05
Voice & Tone
Direct, specific, never cold. Four principles + tone by context.
4 principles Done
acme
06
Application
How the brand appears in product UI, marketing, and docs.
3 examples Draft
Recent activity View all
MD
Mike D completed Voice & Tone section
2h ago
MD
Mike D updated color token Accent → #2563EB
Yesterday
AC
Acme Co approved Logo section
Jun 16
MD
Mike D created brand book for Acme Co
Jun 14