Engineering over mascot
Groundwater firms win on strata, depth, and permit trust — not cartoon water drops or mascots.
WRI · Logo catalog
Spring + leaf is the selected mark.
Six alternate directions for comparison. The spring + leaf icon ships in the site header paired with the Source Serif wordmark — shown on white, navy, and mist at header and favicon scale.
Dual-audience legibility
Marks must read at favicon size for field crews and hold up beside contract copy for procurement officers.
Life green as accent
The life-theme photo direction can inform a secondary green — not a full rebrand into eco-startup neon.
Wordmark fallback
AI-generated letterforms rarely ship as-is. Pair a strong icon with IBM Plex / Source Serif in CSS.
Homepage mock → · Hero catalog → · Section catalog → · Infographic lab →
Logo 01
Typography mark
CSS wordmark
Original lab placeholder — navy WRI box with serif wordmark, no image asset.
White header
WRI Water Resources InternationalNavy band
WRI Water Resources InternationalMist surface
WRI Water Resources InternationalLogo 02
Aquifer layers
Vector icon
Circular cross-section with groundwater strata — engineering and hydrogeology signal for municipal buyers.
White
Navy
Mist
Header · 40px
Water Resources International Favicon · 32px
Logo 03
Droplet + depth
Icon mark
Water droplet with vertical depth scale — ties directly to 2,800 ft well capability.
White
Navy
Mist
Header · 40px
Water Resources International Favicon · 32px
Logo 04
Island wave
Vector icon
Minimal Hawaii island with a single water line — Pacific Basin coverage without clip-art palm trees.
White
Navy
Mist
Header · 40px
Water Resources International Favicon · 32px
Logo 05
Spring + leaf
In use on site
Icon mark
Water ripple with green growth — selected lab mark. Paired with Source Serif wordmark in header.
White
Navy
Mist
Header lockup
Favicon · 32px
Logo 06
WRI lockup
Combination
Geometric WRI monogram with water curve — closest to a production wordmark if AI letterforms pass review.
White
Navy
Mist
Header · 40px
Water Resources International Favicon · 32px
Logo 07
Strata badge
Vector seal
Circular badge with drill bit and geological layers — field-services and RFP credibility.
White
Navy
Mist
Header · 40px
Water Resources International Favicon · 32px